Marketing Project Manager

When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems.

Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play.

As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.

Role Summary:

Daktronics is seeking a Marketing Project Manager to close a gap identified across our marketing assessment: no single source of truth exists across the market segments and martech stack, hand-offs are manual, and there is no consolidated view of marketing budgets or project status. The Marketing Project Manager owns end-to-end marketing project management, coordinates every functional team toward shared deadlines, manages budget lines with discipline, and builds the centralized repository that keeps the entire marketing organization visible, accountable, and on schedule.

Why this Role Matters:

Marketing project management is a distinct discipline, and the most effective marketing organizations treat it that way rather than leaving coordination to whoever has bandwidth. A project manager's real value comes from replacing fragmented spreadsheets and email threads with one centralized, single source of truth, then using it to track budgets, coordinate teams, and surface issues before they become problems.  

Today, the marketing function has no single source of truth, manual hand-offs are common, and multiple disconnected tools make it hard to see the full picture of what's in motion. The Marketing Project Manager role fixes that: one accountable owner for marketing project management, cross-functional coordination, budget discipline, and a centralized repository that finally gives Marketing visibility into everything it's running. 

What will the work look like for me?

Key Responsibilities:  

• Team Management
  • Lead the marketing project management function and coordinate with embedded personnel and functional leads across every business segment.
  • Set clear standards for how projects are scoped, staffed, and tracked across the function.
• Marketing Project Management
  • Own end-to-end project management for marketing initiatives from scoping and timelines through delivery.
  • Translate marketing strategy and vertical priorities into structured, trackable project plans. 
  • Proactively surface risks, bottlenecks, and resourcing conflicts before they impact delivery. 
• Cross-Functional Coordination
  • Act as the central point of coordination across Creative & Content, Digital & Social, Market Strategists, Trade Show, Events & Associations, and Corporate Communication functions. 
  • Facilitate planning and status meetings that keep every workstream aligned and moving.
  • Manage external agency and vendor coordination alongside internal marketing teams.
• Budget Management
  • Own marketing project budgets, tracking spend against plan across every initiative. 
  • Monitor burn rate and resource allocation, flagging issues before they become overruns. 
  • Provide regular, accurate budget and status reporting to Marketing leadership. 
• Centralized Repository & Systems
  • Build and maintain a centralized repository of record for all marketing projects, assets, and initiatives replacing fragmented spreadsheets and email threads with one source of truth. 
  • Select and administer the marketing project management platform and ensure consistent adoption across teams. 
  • Standardize intake, briefing, and approval processes across the marketing organization. 
• Team Growth & Culture
  • Foster a culture of collaboration and open coordination across every marketing function.
  • Build professional growth paths and development opportunities for project management team members. 
  • Ensure seamless coordination and handoffs across central functions, embedded roles, and business units. 

Where is this opportunity located? 

Position located in Brookings, SD.

To be considered for the Marketing Project Manager position, we require the following:

• Team Management
  • Five (5)+ years leading marketing project management or project management functions.
  • Experience coordinating cross-functional teams without relying on direct authority.
• Marketing Project Management
  • Proven track record managing marketing campaigns and initiatives from concept through delivery. 
  • Strong command of project management methodologies (Agile, waterfall, or hybrid) applied to marketing. 
  • Experience with marketing project management tools (e.g., Asana, monday.com, Wrike, Jira). 
• Cross-Functional Coordination
  • Demonstrated ability to coordinate diverse teams and working styles toward shared deadlines. 
  • Strong facilitation and stakeholder management skills. 
  • Comfortable working across creative, technical, and business stakeholders. 
• Budget Management
  • Proven experience owning and managing marketing budgets across multiple concurrent projects. 
  • Strong financial acumen and comfort with budget forecasting and reporting. 
  • Experience presenting budget status to leadership. 
• Centralized Repository & Systems
  • Experience building and administering centralized project management or work management systems. 
  • Strong systems and process orientation. 
  • Familiarity with martech and project management platform integration. 
• Team Growth & Culture
  • Experience building collaborative, high-performing team cultures across matrixed or distributed teams. 
  • Track record of mentoring and developing talent within a function, 
  • Strong coordination skills, ensuring seamless communication and handoffs across cross-functional teams.  
• Other requirements
  • Bachelors degree in marketing, project management, business administration or a related field, or equivalent experience. 
  • Effectively exercise discretion and independent judgment.
  • Fluent in English, written and verbal.  
  • Applicants must be 18 years of age or older. 
  • Daktronics does not sponsor, renew, or extend immigration visas for this position. 

What Success Looks Like:

• Every marketing project tracked, on time, and within budget through one accountable system. 
• One centralized, always-current repository replacing fragmented tools and spreadsheets. 
• Cross-functional teams aligned and coordinated without confusion over ownership. 
• Budget lines that are accurate, defensible, and reported consistently to leadership. 

Ready to make an impact? Apply now and start your journey with Daktronics.

Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.