Sales & Business Development

When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems.

Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play.

As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.

What will the work look like for me?

A hybrid role with the following primary objectives:

• Sales - Drive revenue growth in the events market by converting product-replacement opportunities with existing customers, securing upgrade wins on competitor installations, and winning Daktronics’ specification on new projects and venue builds to deliver closed sales.
• Business Development - Focus on accelerating growth in our indoor high-resolution solution business across multiple markets, including Government, Industry, Events, Education and Retail.

Key Responsibilities

• Events Market Responsibilities - Sales
  • Drive sales revenue in the market across stadiums, arenas, and events-based venues.
  • Maintain relationships with existing customers and support our service team with end of product life discussions.
  • Build relationships with architects, consultants, and venue operators to influence specifications on new stadium and arena projects.
  • Monitor industry news and competitor sites to identify upcoming opportunities.
  • Collaborate with the team to produce technically robust and commercially strong proposals that win business.
  • Represent Daktronics at trade shows, conferences, and industry events to enhance brand visibility across all external

• Emerging Market Responsibilities – Business Development
  • Gain common understanding of market dynamics, trends, stakeholder perspectives, decision making on purchases and competitive landscapes. Primary areas of focus include:
    • Growing business in the Government, Industry, Events, Education and Retail markets by influencing project positioning for Daktronics.
    • Knowledge development within the Retail (Stores/Brands and Mall Owner/Operator) markets.
  • Build and maintain relationships with architects, consultants, engineers, trade associations and A/V integrators
  • Collaborate with architectural, consulting, and engineering firms to:
    • Educate them on Daktronics solutions.
    • Secure product specifications on upcoming projects.
    • Understand their challenges/opportunities and explore how Daktronics can address them.
  • Engage directly with prospective customers to understand use cases, buying behaviours, and procurement processes.
  • Represent Daktronics at trade shows, AV/tech conferences, and industry events to enhance brand visibility across all external stakeholders.

Ideal Background and Competencies

• Industry Familiarity: Strong understanding of LED display technology.
• Prior engagement with architects, consultants, and engineers preferred.
• Sales Acumen: Ability to communicate a compelling vision, build strong relationships, and position Daktronics for future success.
• Confidently engage in technical sales conversations — by translating complex product capabilities into clear, value-driven business outcomes for customers, architects, consultants and Integrators.
• Strong ability to discuss technical topics comfortably with external stakeholders. (e.g., LED display and control system features).
• Communication & Relationship Building: Personable and outgoing, with excellent communication, negotiation, and presentation skills.
• Cross-Functional Collaboration: Effective in working across departments including Sales, Project Management, Product Management, and Marketing.
• Strategic Thinking: Skilled in identifying high-impact opportunities and developing actionable plans.
• Entrepreneurial Mindset: Comfortable navigating ambiguity, initiating projects, and wearing multiple hats.
• Proven success in identifying new markets and driving growth.

Where is this opportunity located? 

Position located in London, United Kingdom and has an opportunity to work from a UK based home office within a daily commutable distance from London.

To be considered for Sales & Business Development we require the following:

• Bachelors degree preferably in business, or a related field.
• Strong computer proficiency, especially in Office365 tools, and the ability to quickly learn new software.
• Proven sales and customer relations experience required. Experience in the audio/visual industry preferred.
• Effectively exercise discretion and independent judgment
• Ability to maintain a flexible schedule:
  • Willing to travel approximately 20% of the time.
  • International travel required, including periodic extended stay trips of up to two weeks when necessary.
  • Willing to communicate with the United States, Shanghai, or Ireland during their business hours at times.
• Ability to travel by air and ground. Valid driver’s license and good driving record.
• Fluent in English, written and verbal.
• Applicants must have the legal right to work in the UK. Daktronics does not sponsor, renew, or extend immigration visas for this position.

Ready to make an impact? Apply now and start your journey with Daktronics.

Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.