Sales Representative

When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems.

Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play.

As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.

What will the work look like for me?

• You will develop and successfully execute a plan for selling products and services at an acceptable order volume and profit margin in your designated territory. 
• You will sell into the On-Premise, High School Park & Recreation, and Out-of-Home markets which includes calling on direct end-customer, resellers, dealers, audio visual companies, K-12 schools, Junior colleges, architects, consultants, contractors, and sign designers.   
• You will be responsible for promoting Daktronics products/services during in-person meetings, video conferencing, and product demonstrations. 
• You will generate orders through financing options such as Daktronics Sports Marketing and leasing partners. 
• You will create business through consultative selling by demonstrating the need for Daktronics product offerings. 
• You will assist in having Daktronics products qualified or specified in proposal requests, purchasing cooperatives, or consultant recommendations. You will leverage orders through purchasing co-ops, as applicable. 
• You will grow the active sales opportunities through referrals, lead generation and qualification, product replacement opportunities, proactive prospecting, and sustainable relationships. You will promptly follow up on marketing campaign or trade show leads. These activities will be documented in a timely manner using Salesforce CRM. 
• You will be the Daktronics expert consultant with an in depth understanding of Daktronics products capabilities, features, functions, and operation to best meet the customer’s vision. Product knowledge will include video systems, standard scoring equipment, audio equipment, electronic message centers, LCD displays, direct view LED displays, and frontend control equipment for all product offerings. To become the Daktronics expert, you will actively participate in all product and sales training. 
• You will work effectively as a team member. Work with limited daily supervision. 
• Become knowledgeable and follow Daktronics policies, processes, and procedures. 

Where is this opportunity located? 

You will cover an area in and within a few hours of St. Louis, MO. Preferred residence location is St. Louis, MO metro areas. There is a Daktronics office located in St. Peters, MO. 

To be considered for the Sales Representative position, we require the following:

• Bachelor’s degree in business, economics, marketing, technical area, or similar. Will consider December 2025 graduates. 
• Daktronics or business to business sales related experience. 
• Demonstrated ability to learn technical products quickly. 
• Communication skills including good verbal and written skills, ability to develop and present winning presentations of Daktronics products and services, and negotiate contracts favorable to Daktronics. Fluent in English, written and verbal. 
• Experience selling product values and features. Must demonstrate ability to successfully negotiate price without being the lowest price supplier. 
• Understand basics of proposal & sales agreement language to negotiate/finalize agreements in conjunction with Daktronics Legal Group. 
• Motivated and a team player. Initiative to solve problems and seek improvement. Goal oriented with proven leadership capability. 
• Successful candidate must either reside or be willing to reside within the St. Louis, MO metro area.  
• Work schedule may include evenings and weekends for presentations, trade shows, and meetings. 
• Ability to travel by air and ground. Valid driver’s license. Must be able to meet and maintain Daktronics Qualified Driver status. Motor vehicle records will be checked. Overnight travel is about 17% of the time with the range being one-four (1-4) days, the average being two (2) days and including about five (5) weekends per year.  
• Physically able to connect demo trailer to vehicle. 
• Computer skills to best utilize Salesforce, Microsoft Office, web navigation, and internal electronic systems. 
• Effectively exercise discretion and independent judgment. 
• Applicants must be 18 years of age or older.
• Daktronics does not sponsor, renew, or extend immigration visas for this position.

Ready to make an impact? Apply now and start your journey with Daktronics.

Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.