Technical Sales Intern

Job ID 2023-5875
Location Brookings, South Dakota


When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED and LCD video displays and audio systems.


Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play.


As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.

Learn more About Daktronics!


Do you enjoy solving customer problems? Technical sales internship brings together engineering, marketing, and sales experiences. You will interact with our talented product engineering and sales teams. As you travel the country, you will receive a competitive wage as you explore our industry-leading products and gain professional customer interaction experiences. This sales internship reports to a sales leader for you to gain insight and experiences. 


Internship runs 15 January 2024 to 09 August 2024. Check out our Daktronics Internship Video. 

*If your university quarter/semester doesn't end until after these dates, we may consider an alternate schedule.  


Your exact responsibilities will vary depending upon assignment, but you can expect opportunities like these during your internship.  

  • Learn strategies including product to market, business-to-business (B2B), and sales consulting: 
    • Job shadow our professional product management and sales teams. 
    • Attend trade shows, demonstrate products and visit customers. 
    • Give customer presentations. 
    • Conduct research. 
  • Contribute to Daktronics Intern Group: 
    • Monthly luncheons 
    • Attend Toastmasters 
    • Recruiting events 
    • Give internship capstone presentation and attend colleagues’ presentations. 
  • Build and maintain professional relationships. 

The hourly pay for this position has a typical hiring pay of $17.50 to $21.00. The actual pay offer will carefully consider a range of factors, including relevant education and experiences. 


We also offer financial Relocation Assistance for positions that require placement in a specific location.  


This position will be eligible for company benefits including, employee discount program, employee assistance program, community donation program, unpaid time off, 401(k), Employee Stock Purchase Plan, leaves, disability, and accommodations.  


This information is intended to be a general overview and may be modified by Daktronics due to factors affecting the business.  


  • You can quickly learn technical product features and functions and can communicate to non-technical customers and users. 
  • Can capture and evaluate non-technical customer feedback and organize to communicate to technical product managers and developers. 
  • You have a strong interest in sports and can relate to stakeholders of sporting applications.  
  • You’re an outgoing, self-motivated, flexible, well-organized person who is both empathetic and personable. You understand customers, so know the work schedule may include evenings and weekends. You can meet our academic, travel, and other requirements. 


  • Preferred applicants will be currently enrolled in accredited bachelor’s program in Electrical Engineering, Industrial Engineering, or Computer Software related degree. Helpful minors include technical sales, entrepreneurial studies/management, marketing, economics, or certificate/coursework in personal selling or technical sales.  
  • Completion of sophomore year in good academic standing. 
  • Required to take a semester off from school to pursue the internship if not a graduate. Duration of internship will be a semester and a summer. 
  • Must be able to commit to at least 40 hours per week. Overtime will be required, as needed, to support special events and travel.  
  • Unofficial transcripts or web transcripts must be submitted with application to be considered for this internship. 


  • Willing to travel up to 30% of the time on trips ranging in length from two days to two weeks, including some weekends.
  • Travel
    • Ability to travel by air and ground.
    • Ground travel includes Durangos and/or small and large trucks.
    • Valid driver's license. Motor vehicle records will be checked. Must be able to meet and maintain Daktronics Qualified Driver status.
    • Physically able to connect trailer to vehicle.  
    • Be able to operate large trucks with or without trailers safely in various weather and traffic conditions. 
  • Comply with Federal Motor Carrier Safety Administration (FMCSA) requirements for operating Commercial Motor Vehicles (CMV):  
    • Be at least 21 years of age. 
    • Obtain state & company certification to operate a CMV with a gross vehicle weight rating from 10,001 to 26,001 pounds.   
    • Employees will be required to participate in a driver exam road test. 
    • Pass a medical exam, which includes drug test. 


  • Excellent verbal and written communication skills. 
  • Fluent in English, written and verbal. Knowledge of Spanish or French helpful. 
  • Daktronics does not sponsor, renew, or extend immigration visas for this position.

Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national origin, sex, age, disability, genetics, marital status, sexual orientation, gender identity, protected veteran status or citizenship status. If you would like more information on your EEO rights under the law, please click here.


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