• Sales Representative

    Job ID 2018-3343
    Location Charleston, West Virginia
    Full Time
  • Responsibilities

    Every day, in nearly 100 countries around the world, millions of people depend on Daktronics scoring and display systems for information and entertainment. Our displays provide vital travel information in airports and train stations and along highways. They advertise the price of gas, store specials, and more as you make your daily commute. They also enhance spectators’ experiences at sporting events of all kinds, from Little League to the major leagues.


    Daktronics delivers innovative LED video, messaging and scoreboard solutions for more than 40 years. We partner with customers to deliver integrated audio-visual solutions, backed by the industry's most experienced and qualified service team. We offer creative solutions for the Business & Community to drive business by targeting key audiences and advertisers and Sports to display scores, keep fans entertained and increase school revenue. Our range of products and uses make us the most experienced digital display manufacturer in the industry.


    Sales Territory to include parts of West Virginia, Maryland and southwest Pennsylvania. Preferred location is central within this territory.


    Work with Managers (Sales Territory and Market) to develop and successfully execute a plan for selling products and services at acceptable order volume with acceptable profit margin into the identified territory.


    • Business & Community – through a Reseller/sign company channel
      • Will call on sign companies to promote Daktronics products/services view in person meetings, product demonstrations, webinars, electronic communication
      • Will effectively leverage demo trailer to secure orders. 
    • Out of Home
      • Will call upon independent billboard operators to educate, support and sell digital displays
    • Sports – High School Park and Recreation
      • Primary focus will be on video opportunities to schools at the secondary, middle and elementary level, to park and recreation facilities and to junior and community colleges
      • Will help in developing winning proposals/sales propositions
      • Will generate larger orders through financing options such as Daktronics Sports Marketing.
      • Will create business through consultative selling by showing customers that they need our products.
      • Will demonstrate video equipment to secure orders.
    • Product and Service
      • Will be the Daktronics expert consultant with an in depth understanding of Daktronics products capabilities, features, functions and operation to best meet the customer’s needs. Key product knowledge will include electronic scoreboards, scoring systems, electronic message centers, numeric digit displays, video displays, All sport and Venus control systems
      • Continuously learn about Daktronics products by participating in internal product and sales training, and reviewing sales literature
    • Sales Process
      • Will develop an effective sales activity pipeline of sufficient cold calls, referrals, lead qualification, sustainable relationships, acceptable order volume and product replacement opportunities.
      • Proactively follow up on new leads and customers. Promptly follow up on marketing campaign or trade show leads. Qualify leads to determine project viability.
      • Will conduct demonstration of Daktronics products at site visits, trade shows and meetings.
      • Will represent Daktronics at various school, government, sign association and professional meetings.
      • Become knowledgeable and follow Daktronics policies, processes and procedures.
      • Work effectively as a team member. Work with limited daily supervision.


    • Bachelor’s degree in business, economics, marketing, technical area or similar.
    • Prefer experience with direct sales, channel sales, and/or Daktronics experience. Previous selling, technical sales or other similar experience preferred.
    • Reasonable knowledge of Daktronics product line, demonstrated ability to learn technical product quickly or technical aptitude.
    • Communication skills including good verbal and written skills, ability to develop and present winning presentations of Daktronics products and services and negotiate contracts favorable to Daktronics. Fluent in written and verbal English.
    • Negotiation Skills
      • Experience selling product values and features. Must demonstrate ability to successfully negotiate price without being the lowest price supplier.
      • Understand basics of proposal & sales agreement language to negotiate/finalize agreements in conjunction with Daktronics Legal Group.
    • Motivated and a team player. Initiative to solve problems and seek improvement. Goal oriented with proven leadership capability.
    • Work schedule may include evenings and weekends for presentations, trade shows and meetings.
    • Ability to travel by air and ground. Valid driver's license and good driving record.  Motor vehicle records will be checked. Travel throughout West Virginia, Maryland and southwest Pennsylvania. Expectation is that this position will be overnights approximately 15%-20% of time.
    • Successful candidate must either reside or be willing to reside within the West Virginia, Maryland or southwest Pennsylvania area. Prefer ability to work from a home office setup when not travelling.
    • Physically able to connect demo trailer to vehicle.
    • Computer skills to best utilize Sales Force, Microsoft Office, web navigation and internal electronic systems.
    • Effectively exercise discretion and independent judgment.
    • Background check will be conducted. Background check must meet both Daktronics and our customer requirements and expectations.
    • Daktronics does not sponsor, renew, or extend immigration visas for this position.


    Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national origin, sex, age, disability, genetics, marital status, sexual orientation, gender identity, protected veteran status, or citizenship status. If you would like more information on your EEO rights under the law, please click here.



    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed