• Sales Representative

    Job ID 2018-3116
    Location San Antonio, Texas
    Full Time
  • Responsibilities

    Every day, in nearly 100 countries around the world, millions of people depend on Daktronics scoring and display systems for information and entertainment. Our displays provide vital travel information in airports and train stations and along highways. They advertise the price of gas, store specials, and more as you make your daily commute. They also enhance spectators’ experiences at sporting events of all kinds, from Little League to the major leagues.


    Preferred location includes San Antonio, Houston, or Austin, TX.

    • Develop and successfully execute a plan for selling profitable displays within the region. Will contact customers by personal visits which includes traveling, phone, and mail.
      • Plan and complete a daily and weekly sales presentation route of appointments and cold calls.
      • Promote Daktronics name and products to end user(s), architects, consultants, ad agencies, sign designers, and contractors.
      • Assist in getting Daktronics products specified whenever possible.
      • Develop an ongoing and sustainable relationship with end users, resellers, sign companies, subcontractors, and service providers to promote Daktronics products and services. Maintain a good relationship with established subcontractors.
      • Call on sign companies and promote Daktronics products and services.
      • Call on Daktronics customers within the region, sell additional products and services, and inquire about new leads, opportunities, or referrals.
      • Help in developing winning proposals and sales propositions of major accounts
    • Actively pursue all electronic display projects within the region. Assist team to secure the order or pull together the appropriate resources to secure the order.
    • Proactively follow up on new leads and customers. Promptly follow up on marketing campaign or trade show leads. Qualify leads to determine project viability. Assist with lead database management.
    • Understand the capabilities and operation of Daktronics products. Key product knowledge includes standard products, such as football, baseball, basketball scoreboards, message centers, and video displays.
    • Primary sales focus will be the Large Sport Venues. Will be expected to work all markets to promote and sell Daktronics products and assist with any sales or marketing efforts or required.
    • Continuously learn about Daktronics products by attending internal product and sales training and reviewing sales literature.
    • Work effectively as a team member. Work with limited daily supervision.



    • Bachelors degree in Business, Economics, or related field.
    • Three years of experience in advertising sales, marketing, athletic administration, and/or athletic business, a plus. Proven sales experience and customer relations expertise.
    • Must be willing to be a team player and learn about team selling.
    • Knowledge and interest in the sports industry; preferably collegiate sports, preferred.
    • Reasonable knowledge of Daktronics product line or demonstrated ability to learn technical products quickly.
    • Excellent communication skills. Fluent in English, written and verbal. Ability to develop and present winning presentation of Daktronics products and services and negotiate contracts favorable to Daktronics.
    • Self-motivated and a team player. Initiative to solve problems and seek improvement. Goal orientated with proven leadership capability.
    • Ability to travel by air and ground. Valid driver’s license and good driving record. Motor vehicle records will be checked. May include evenings and weekends.
    • Strong knowledge of work processing programs, database technology (software and hardware), financial applications. Daktronics uses Microsoft Office Suit centralized literature, database maximize contact management software, and internal Internet database.
    • Effectively exercise discretion and independent judgment.
    • Background check will conducted.
    • Daktronics does not sponsor, renew, or extend immigration visas for this position.

    Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national origin, sex, age, disability, genetics, marital status, sexual orientation, gender identity, protected veteran status or citizenship status. If you would like more information on your EEO rights under the law, please click here.



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