Sales Representative

Job ID 2018-3003
Location Seattle, Washington
Full Time


Every day, in nearly 100 countries around the world, millions of people depend on Daktronics scoring and display systems for information and entertainment. Our displays provide vital travel information in airports and train stations and along highways. They advertise the price of gas, store specials, and more as you make your daily commute. They also enhance spectators’ experiences at sporting events of all kinds, from Little League to the major leagues.


A Western Washington based sales position will provide a presence to Washington and Alaska to better deliver our innovative Daktronics solutions. This position will work with our Reseller (sign companies/customers) and High School Park and Recreation marquee signs and standard projects.


Will work with Sales Managers (Region and Market) to develop and successfully execute a plan for selling products and services at acceptable order volume with acceptable profit margin into assigned geography.


Preferred location includes Seattle, Tacoma, or Everett, WA.


  • Business & Community – through a Reseller/sign company channel
    • Will call on sign companies to promote Daktronics products/services through in person meetings, product demonstrations, webinars, electronic communication
    • Will effectively leverage product demonstration trailer to secure orders.
  • Sports – High School Park and Recreation
    • Primary focus will be to schools at the secondary, middle and elementary level, to park and recreation facilities and to junior and community colleges;
    • Will help in developing winning proposals/sales propositions; 
    • Will create business through consultative selling by showing customers that they need our products
  • Product and Services
    • Will be the Daktronics expert consultant with an in depth understanding of Daktronics products capabilities, features, functions and operation to best meet the customer’s needs. Key product knowledge will include electronic scoreboards, scoring systems, electronic message centers, numeric digit displays, Allsport and Venus control systems and sound systems
    • Continuously learn about Daktronics products by participating in internal product and sales training, and reviewing sales literature.
  • Sales Process
    • Will develop an effective sales activity pipeline of sufficient cold calls, referrals, lead qualification, sustainable relationships, acceptable order volume and product replacement opportunities;
    • Proactively follow up on new leads and customers. Promptly follow up on marketing campaign or trade show leads. Qualify leads to determine project viability;
    • Will conduct demonstration of Daktronics products at site visits, trade shows and meetings.
    • Will represent Daktronics at various school, government, sign association and other professional meetings
  • Become knowledgeable and follow Daktronics policies, processes and procedures.  
  • Work effectively as a team member. Work with limited daily supervision.



  • Bachelor’s degree in business, economics, marketing, technical area or similar
  • Prefer experience with direct sales, channel sales, and/or at least one year of Daktronics experience.  Previous selling, technical sales or other similar experience preferred.
  • Reasonable knowledge of Daktronics product line, demonstrated ability to learn technical product quickly or technical aptitude. 
  • Communication skills including good verbal and written skills, ability to develop and present winning presentations of Daktronics products and services and negotiate contracts favorable to Daktronics. Fluent in written and verbal English. 
  • Negotiation Skills
  • Experience selling product values and features. Must demonstrate ability to successfully negotiate price without being the lowest price supplied
  • Understand basics of proposal & sales agreement language to negotiate/finalize agreements in conjunction with Daktronics Legal Group
  • Motivated and a team player. Initiative to solve problems and seek improvement. Goal oriented with proven leadership capability. 
  • Work schedule may include evenings and weekends for presentations, trade shows and meetings.  
  • Travel including primarily driving with some air travel as required. Must be able to meet and maintain Daktronics Qualified Driver status. Motor vehicle records will be checked. Expectation is that this role will be on the road 30%-50% of time, mostly 1-2 day trips as wells as overnights with occasional 4-5 day trips.
  • Successful candidate must either reside or be willing to reside within Washington prefer the Seattle, Tacoma, or Everett area. Prefer ability to work from a home office setup when not travelling.
  • Physically able to connect product demonstration trailer to vehicle. 
  • Computer skills to best utilize Sales Force, Microsoft Office, web navigation and internal electronic systems.  
  • Effectively exercise discretion and independent judgment. 
  • Background check will be conducted.  Background must acceptable to customers/schools and Daktronics.
  • Daktronics does not sponsor, renew, or extend immigration visas for this position.

Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national origin, sex, age, disability, genetics, marital status, sexual orientation, gender identity, protected veteran status, or citizenship status. If you would like more information on your EEO rights under the law, please click here.



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