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Sales Representative
Minneapolis, Minnesota
Full Time

More information about this job



Every day, in nearly 100 countries around the world, millions of people depend on Daktronics scoring and display systems for information and entertainment. Our displays provide vital travel information in airports and train stations and along highways. They advertise the price of gas, store specials, and more as you make your daily commute. They also enhance spectators’ experiences at sporting events of all kinds, from Little League to the major leagues. 


Daktronics has been delivering innovative LED video, messaging and scoreboard solutions for almost 50 years. We partner with customers to deliver integrated audio visual solutions, backed by the industry's most experienced and qualified service team. From hometown retailers to major league stadiums to international shopping centers, we light the world one LED display at a time.  No other manufacturer offers such a complete line of electronic scoreboards, electronic message centers and numeric digit displays available in nearly any size and configuration. It is our passion to continuously provide the highest quality standard display products as well as custom-designed and integrated systems.


Successful candidate must reside or be willing to reside within the Minneapolis, MN area and be based in a home office space.


  • Work with Regional Manager to develop and successfully execute a plan for selling products and services at acceptable order volume with acceptable profit margin for electronic display projects in assigned geography. Actively pursue all electronic display projects. Assist team to secure the order or pull together the appropriate resources to secure the order. 
  • Will call on sign companies and promote Daktronics products/services via in person meetings, webinars, phone, e-mail, website.  
  • Will develop ongoing and sustainable relationships with resellers, sign companies, subcontractors and service providers to promote Daktronics products and services. 
  • Will look for opportunities to promote Daktronics name/products to end user(s), architects, consultants, ad agencies, sign designers, and contractors. 
  • Will assist having Daktronics products qualified or specified in proposal requests, purchasing cooperatives or consultant recommendations. 
  • Call on Daktronics customers within region, sell additional products/services and inquire about new leads, opportunities or referrals. 
  • Help in developing winning proposals/sales propositions of major accounts. 
  • Proactively follow up on new leads and customers. Promptly follow up on marketing campaign or trade show leads. Qualify leads to determine project viability 
  • Will conduct demonstration of Daktronics products at site visits, trade shows and meetings.  
  • Will develop an effective sales activity pipeline of sufficient cold calls, referrals, lead qualification, sustainable relationships, acceptable order volume and product replacement opportunities. 
  • Will develop an in depth understanding of Daktronics products capabilities, features, functions and operation to best meet the customer’s needs.  Key product knowledge will include electronic message centers, numeric digit displays and Venus control systems.  Continuously learn about Daktronics products by participating in internal product and sales training, and reviewing sales literature
  • Will represent Daktronics at various sign association meetings.
  • Become knowledgeable and follow Daktronics policies, processes and procedures.  
  • Work effectively as a team member. Work with limited daily supervision.





  • Bachelor’s degree in business, economics, marketing, technical area or similar.
  • Required at least one year of Daktronics experience. 
  • Reasonable knowledge of Daktronics product line, demonstrated ability to learn technical product quickly or technical aptitude. 
  • Communication skills including good verbal and written skills, ability to develop and present winning presentations of Daktronics products and services and negotiate contracts favorable to Daktronics.   Fluent in written and verbal English. 
  • Negotiation Skills 
    • Experience selling product values and features. Must demonstrate ability to successfully negotiate price without being the lowest price supplier
    • Understand basics of proposal & sales agreement language to negotiate/finalize agreements in conjunction with Daktronics Legal Group
  • Motivated and a team player. Initiative to solve problems and seek improvement. Goal oriented with proven leadership capability. 
  • Work schedule may include evenings and weekends for presentations, trade shows and meetings.  
  • Travel including driving and/or air required. Must be able to meet and maintain Daktronics Qualified Driver status. Motor vehicle records will be checked.  Will travel the entire state of Minnesota. Expectation is this position will be on the road 43% of the time, 1-5 days per trip, 50 trips per year.
  • Physically able to connect demo trailer to vehicle. 
  • Successful candidate must either reside or be willing to reside within Minnesota; prefer the Minneapolis metro area. Prefer ability to work from a home office setup when not travelling.
  • Computer skills to best utilize Sales Force, Microsoft Office, web navigation and internal electronic systems.  
  • Effectively exercise discretion and independent judgment. 
  • Background check will be conducted.  Background must be acceptable to customers/schools and Daktronics.
  • Daktronics does not sponsor, renew or extend immigration visas for this position.

Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national origin, sex, age, disability, genetics, marital status, sexual orientation, gender identity, protected veteran status, or citizenship status. If you would like more information on your EEO rights under the law, please click here. 

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